Sundae cup

Selected as an extreme example of streamlining for a stationary product: space age design before the space age.

Sundae cup
Case number - PHSL : 186
A green Beetleware tapered and ridged sundae cup which stands on the extensions of four ribs equally spaced round the circumference, made by Streetly Moulding Company for Woolworths in the 1930s.
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DesignerUnknown - Wanted
ManufacturerStreetly Manufacturing Company
Manufactured forWoolworths
CountryUK
Date1933-37 circa - Wanted
Dimensionsheight 65 mm, diameter 80 mm
Materialsplastic, UF, urea formaldehyde
Methodcompression moulded
Colourgreen
Inscriptionmoulded: "A.I. Beetleware Made in England W.73.543"
href=" http://www.10most.org.uk/artefact/sundae-cup"

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28/04/14

Sundae cup PHSL : 186 Fine Deco design - another Streetly Manufacturing Company conundrum. We want to know who designed it and a precise date for its creation. Can you help? Check the investigation here: http://10most.org.uk/artefact/sundae-cup.

03/05/14

A little bit of company history http://www.bip.co.uk/history1926.htm

03/05/14

and the people behind the name http://www.bip.co.uk/history-people.htm

03/05/14

http://www.gracesguide.co.uk/Streetly_Manufacturing_Co http://www.gracesguide.co.uk/Beetle_Products_Co

03/05/14

Still no sign of the Sundae Cup though.. http://www.applecroft.co.uk/bandalasta/what.htm http://www.applecroft.co.uk/bandalasta/beatl.htm

24/05/14

Come on you Woodie fans - Do you recognise this as a A H Woodfull design? It certainly shows influence of Art Deco. How about getting out some books about Art Deco and seeing if you can track down its designer and find a more specific date?

27/05/14

Another interesting source is http://www.gracesguide.co.uk/British_Industrial_Plastics which expands op the history of BIP.

28/05/14

Thank you James - Lots of information but still no sign of the Sundae cup. I think it will very shortly become a cold case unless we get some specific information about it very soon. Is anyone willing to have one last go at this?

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Case notes

Susan Lambert's picture

Sundae cup: Case PHSL : 186

Fine Deco design - another Streetly Manufacturing Company conundrum. We want to know who designed it and a precise date for its creation. Can you help?

Helpful histories of British Industrial Plastics / Streetly Manufacturing Company

03/05/2014

Agent Yvonne Foster has found these useful sites:

http://www.bip.co.uk/history1926.htm

http://www.bip.co.uk/history-people.htm

http://www.gracesguide.co.uk/Streetly_Manufacturing_Co

Funny how AH Woodfull is the only designer to feature, or have I not looked carefully enough?

Should we surmise that Woodfull probably designed this sundae cup?