Beetleware cruet
Selected as an object made by Streetly Manufacturing Company: we have 20 other objects by the same manufacturer and information about one may help to unearth information about the others.
Case number - PHSL : 148
A Beetleware salt, pepper and mustard pot cruet set with a distinctive art deco design, dating from the 1930s.
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Designer | Unknown - Wanted |
Manufacturer | Streetly Manufacturing Company |
Manufactured for | Woolworths |
Country | UK |
Date | 1935 (circa) - Wanted |
Dimensions | Pepper and salt: height 70 mm, diameter 37 mm. Mustard: height 45 mm, width 40 mm |
Materials | plastic, UF, urea formaldehyde |
Method | compression moulded |
Colours | green, orange |
Inscription | Moulded: "MADE IN ENGLAND A.J. " (salt and pepper pots), moulded: "Beetleware MADE IN ENGLAND W.43. 532" (mustard pot) |
Rights: images on this site are for non-commercial, educational use only. MoDiP has included images of this object with permission from BIP.
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16/12/13
16/12/13
17/12/13
09/01/14
09/01/14
17/01/14
18/01/14
18/01/14
18/01/14
Case notes
Beetleware cruet set, Case PHSL: 315
Designed by A.H.Woodfull?
16/12/13
David Harman Powell, who worked with A.H.Woodfull, says the cruet was designed by him. He says that Woodfull had in the studio almost all the products that he had designed from the early 1930s til 1953, including this cruet.
In manufacture by 1932
8/01/2014
Ian15.mdx has produced these images to prove it.
Or was Jim Butler the designer?
18/01/14
Steve Akhurst, who also knew A.H.Woodfull, believes Jim Butler was the designer. He quotes from Barbara Tilson's PhD Thesis,The development of the British plastics industry 1850 to 1990, as evidence: 'Woodfull confirmed in response to a telephoned question that certain items, such as the hexagonal condiment set and various goods for Woolworths, were designed by Butler...'
Butler was Jim Butler, engineer and tool designer at Streetly Manufacturing Company.
Further evidence in support of Woodfull as the designer
18/01/14
David Harman Powell writes:
I am certain that Jim Butler did not design the cruet set ... When I worked with Woody, he had in the Studio almost all the products he had designed from the early 1930's til 1953 including the cruet set .
He provided as evidence a reference to the COID magazine DESIGN December 1953 No 60, pages 13 to17, which shows Woody's best work to date, including the cruet.
Could Woodfull and Gilbert have collaborated on the design?
5/03/2014
Curator's comment: B. Tilson ed., Made in Birmingham Design and Industry 1889-1989,p.229, states that Woodfull joined Streetly Manufacturing Company at the age of 19 in 1931. Her source was Woodfull, himself, with whom she conducted a series of interviews in 1986. Subsequently Woodfull and Butler developed into a team, Woodfull undertaking the industrial design and Butler, the engineering/tooling design. Given Woodfull's youth in 1932, it may have been unclear even at the time, who took the lead.
Has anyone any further comments?
Case Solved
Designer: A.H.Woodfull with Jim Butler
Date: 1932
Participating Agents: David Harman Powell, Ian15.mdx, Steve Akhurst